Beautiful Java EE: URL-rewriting for the next generation web-user

Abstract

Java EE is already the perfect solution for complex business/enterprise systems, and the improvements in JavaServer Faces 2.x provide the perfect chance to reach out to the consumer and small business market; JSF is easier to use than it's ever been before, now making it accessible to businesses of all sizes. In order to complete the user-experience, however, one must take extra steps to ensure that users see exactly the right information at the right time, and in a form that is welcoming. URL-rewriting is beneficial in any project (small and large,) and this tools session will present why "pretty, bookmark-able URLs" are important for client-facing applications, building trust, creating clean, consistent, intuitive client interactions on the web.

Attendees should expect an overview covering the basics of inbound/outbound URL-rewriting, parametrization, and navigation - important principles that target the highly discriminating web-users found everywhere today. They will also be presented with a case study of the Parlays.com HTML 5 application, in which an existing JSF application is transformed from using standard URLs with query parameters, to using logical, well-structured, human-readable URLs (with PrettyFaces path-parametrization).

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